Sport Management Certificate - Hospitality


Sport venues and sporting events are major stakeholders in the entertainment/event industry. The Sport Management Certificate in Hospitality gives working professionals an advantage in the sport industry with courses targeting essential marketing and management skills. This certificate can also be used to continue into Lasell’s Master of Science in Sport Management Program.

Candidates to the sport studies graduate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.


There are two courses (6 credits) that are part of the Core Curriculum. They are:

SMGT 721 - Introduction to Sports Hospitality
This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

SMGT 723 - Sport Sales Strategies
This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

Choose from one of the following:

MGMT 743 - Fundraising Concepts & Practices
The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.

SMGT 713 - International Sport Management
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

SMGT 722 - Managing Sport Facilities/Special Events
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

Two additional courses (6 credits) are required to complete the certificate.  The courses can be any graduate Sport Management courses.

SMGT701 Current Issues in Sports 3
SMGT703 Sport Sponsorship & Marketing 3
SMGT704 Sport & the Law 3
SMGT705 Fin Management in the Sport Industry 3
SMGT707 Exec & Strat leadership in the Sport Ind 3
SMGT709 Managing Diversity in Sport Organization 3
SMGT711 Sport Leadership to Shape the Future 3
SMGT712 Intercollegiate Rules & Procedures 3
SMGT713 International Sport Management 3
SMGT721 Introduction to Sport Hospitality 3
SMGT722 Managing Sport Facilities/Special Events 3
SMGT723 Sport Sales Strategies 3
SMGT731 Ethical Non-Profit Sport Management 3
SMGT780 Research & Design in the Sport Industry 3
SMGT781 Writing & Reporting Research in Sport 3
SMGT797 Internship 3

Application Requirements

Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.

Application Requirements

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Two letters of recommendation
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school

*Materials should be addressed to:
Lasell College
The Office of Graduate Enrollment
1844 Commonwealth Ave. 
Newton, MA 02466